35 SECRET WEAPONS PRODUCTION
​Wardrobe & Location

MICHAEL IS WEARING A DIFFERENT OUTFIT​ IN EACH OF THE SECRET WEAPON VIDEOS

MICHAEL IS IN A NEW LOCATION IN EACH OF THE SECRET WEAPON VIDEOS

WHY?

Switch it Up, Do the Unexpected, Be Creative!

​Capturing and maintaining the listener’s interest is paramount to making an impact and being successful. “Same old, same old”  is just not cutting it. You’ve got to keep people interested.

Today​ I want you to SHATTER EXPECTATIONS. Start a meeting with a poem. Wear a hat. End with a song. Tell a story you never told. Reverse which side of the room you are on. Have a teammate lead. How is this day different from every other day?  GO FOR IT!  MAKE TODAY DIFFERENT!

​"l Iove style and fashion and, given my directorial background, location matters.  Adding costume and set changes made the whole process  exciting and even joyous.  You can do your work and still have a blast!  Add your own personal spin to your meetings and interactions. Add your own personal spice."

WHAT PERSONAL SPICE CAN YOU ADD TO WHAT YOU ARE DOING?​

The creative process is a sparkly and wonderful thing. The STRUCTURE of having 35 Secret Weapons helps me to be creative. I will see a location and think “that would be great for #2!” Sometimes, I wake up in the morning and write one. Sometimes, I start telling a story and realize that it exemplifies a secret weapon. My wife, Peggy, has become an outstanding cinematographer. I choose a location and Peggy uses her artistic eye to frame it up! It’s kind of like our marriage! 🤣

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